Bulk Barn | Make Lots of Merry

Art directed an omnichannel holiday campaign for Bulk Barn, integrating social media, direct marketing, digital, and in-store activations into a cohesive customer experience. Led creative development from initial storyboarding through photoshoots and final design, creating “Pin-Worthy Projects” that inspired holiday baking and extended engagement across channels. The campaign included daily social content, Pinterest integration, recipe shopping lists, in-store recipe notepads, branded mason jars, DIY gift tags, and weekly direct marketing flyers—turning a seasonal campaign into an interactive brand experience both online and in-store.