Bulk Barn | Reusable Container Program

Launched Bulk Barn’s Reusable Container Program, positioning package-free shopping as a competitive advantage through a sustainability-led brand strategy. Developed the campaign and customer experience to encourage shoppers to bring reusable containers from home or purchase branded containers and canvas storage bags introduced alongside the program. Extended the campaign across social media, in-store signage, and employee touchpoints including branded buttons and t-shirts, creating a cohesive sustainability initiative across the retail experience.