Campaigns that balance acquisition, loyalty, and cultural impact.

Mariko Kawano’s campaigns are defined by scale, creativity, and measurable impact—ranging from multi-million-dollar omni-channel initiatives and multilingual launches across North America to community-driven activations that embed sustainability into brand storytelling. Her work consistently balances customer acquisition with long-term loyalty, leveraging data, cultural insights, influencers, and CRM-driven engagement to deliver strategies that resonate with audiences and drive results.