V8 +Engery | Peach Mango

Art directed the launch campaign for V8 +Energy’s Peach Mango caffeinated energy drink, developing a visual direction that remained true to the established V8 +Energy brand while introducing the new flavour to its target consumer. Led the campaign photoshoot and multidisciplinary creative team, directing the photographer, model, on- and off-figure stylists, set designer, prop stylist, graphic designer, illustrator, and copywriter. Oversaw the creative from concept through production, ensuring a cohesive brand narrative and visual identity across the campaign.