Urban Planet | Lust Perfume

Developed and launched a signature fragrance line for Urban Planet, extending the brand into a new product category and sensory experience. Partnered with a perfumery to translate the brand identity into scent, developing custom fragrances that were also diffused throughout stores to create an immersive form of olfactory branding. Led the brand experience from fragrance development through bottle and packaging design, campaign photography, in-store marketing, and point-of-purchase displays, creating a cohesive launch that connected product, environment, and customer experience.