TD Bank | Financially Fit

Led the creative development of TD Bank’s #FinanciallyFit financial literacy initiative, expanding the campaign beyond traditional marketing channels through strategic partnerships with the Toronto Star and Toronto District School Board. Art directed the campaign commercial and helped develop integrated content across digital, print, community, and classroom touchpoints, including educational materials designed for teachers, parents, and students from elementary through high school. The initiative translated financial literacy into accessible, engaging storytelling while extending TD’s brand into schools and communities through meaningful educational experiences.