Walmart | Great Giving

Led the creative development of Walmart’s Great Giving campaign in support of Children’s Miracle Network, combining purpose-driven storytelling, social engagement, and charitable giving. The campaign featured Children’s Miracle Network Champion Anisha Ashe, whose story helped raise awareness of children facing critical illness. Walmart pledged $1 each time the campaign post was shared or #GreatGiving was used, turning audience engagement into direct social impact. The campaign ultimately raised $100,000 for Children’s Miracle Network.