Walmart | Halloween for Less

Collaborated directly with Walmart’s VP of Marketing to develop and produce the Halloween for Less commercial, leading the creative from storyboard development through production and final edit. Art directed the commercial to ensure it delivered against the creative brief, remained true to Walmart’s brand vision, showcased the breadth of its Halloween assortment, and stayed within budget. Led the multidisciplinary production team, including the director, videographer, models, lighting director, animal wranglers, on- and off-figure stylists, set designer, prop stylist, graphic designer, illustrator, and copywriter.